Soaring energy prices forced consumers to search ways to save energy and invest in energy saving products. However, each consumer is different in their consumption patterns while retailers have very few possibilities to propose personalized solutions.
Until today our energy retailer Ignitis had only few technical capabilities to propose personalized solutions to individual consumers – the fastest communication channels where Ignitis Helpdesk and direct emailing. Both channels were created for regular management of daily services or nonfrequent communication.
There was also no technical way to inform consumers about their consumption patterns or advise prosumers about their energy generation in real time. Such situation kept consumers in the dark and created very few possibilities to learn more about the possibilities to save energy bills or reduce their CO2 emissions.